The role of Chief Information Security Officer (CISO) has evolved beyond IT and security to encompass strategic insight at the highest levels. Deloitte notes that a third of organizations have seen increased involvement from CISOs in strategic technology investment conversations, and there’s every reason to believe that trend will continue. As CISOs form security strategies in view of today’s threat landscape, one thing is clear: a well-rounded approach that includes defensive and offensive tactics is the only viable option.
That said, it’s not uncommon for other stakeholders in an organization to require a little convincing. Budget conversations can be challenging, so it’s important to be armed with the right value propositions when proposing spend on offensive security tactics like red teaming and penetration testing. This guide will help CISOs—and others advocating for offensive security tactics—understand how to present these points effectively, connect them to key business objectives, and position offensive security as the strategic investment it has become.
The Compelling Case for Offensive Security
To keep your business out of the breach headlines, avoid compliance fines, and maintain consumer trust, you must proactively put your security controls and defenses to the test – because attackers surely will. Offensive tactics drive resilience and readiness. In today’s threat landscape, attackers gain new advantages daily with emerging technology and evolving methods to compromise systems. Without upgrading to offensive security techniques that reveal what attackers see and put their defenses to the test, organizations remain vulnerable to costly surprises.
Addressing Limitations of a Defense-only Security Strategy
The cybersecurity market is saturated with defensive security tools— firewalls, data classification, data loss prevention, email security, XDR, and more. Attackers know this and are becoming adept at getting around them. As tools improve at catching signature-based threats, cybercriminals continue to craft malware that evades detection.
AI now enables the rapid creation of polymorphic malware and other evasive techniques. It also allows hackers to automatically discover network vulnerabilities at unprecedented speeds and enhance advanced persistent threats (APTs) by accelerating learning, finding default credentials faster, and maintaining stealth. If organizations are being matched by technology on the defensive front, they need to adapt by engaging attackers earlier in the attack chain.
With offensive security measures like pen testing tools and red teaming, security teams don’t have to guess where threat actors might strike–they can know, because their defenses have already been battle tested through realistic attack simulations.
Mapping Offensive Tactics to Business Objectives
The C-suite must understand that offensive security directly supports essential bottom-line goals and KPIs. Given the rapid evolution of technology and the danger of detecting attacks too late, offensive security is emerging as the industry-standard method for ensuring data protection and compliance measures are effective.
ROI: Cost, Risk Reduction & Resilience
The Price of Inaction
The average data breach costs $4.88 million, according to IBM’s Cost of an Average Data Breach Report 2024. While costs are lower for small businesses, the monetary size is relative and can be equally or more devastating. Compounding this, 93% of companies of all sizes that experienced prolonged data loss (over ten days) will file for bankruptcy within a year. Well-known companies that ceased operations following a cyberattack include Travelex, DigiNotar, YouBit cryptocurrency exchange, and Code Spaces.
Additionally, attacks involving exploiting vulnerabilities as the initial attack vector rose by 34% year over year, bringing the total up to one in every five according to the Verizon 2025 Data Breach Investigations Report. Aside from that, some of the biggest cybersecurity incidents to shake the corporate world have been the direct result of exploitable network vulnerabilities: SolarWinds, Equifax, Yahoo, Mariott International, Uber, CapitalOne, and more.
Additionally, attacks involving exploiting vulnerabilities as the initial attack vector rose by 34% year over year, bringing the total up to one in every five according to the Verizon 2025 Data Breach Investigations Report. Aside from that, some of the biggest cybersecurity incidents to shake the corporate world have been the direct result of exploitable network vulnerabilities: SolarWinds, Equifax, Yahoo, Mariott International, Uber, CapitalOne, and more.
The Investment Comparison
Comparatively, the cost of investing in offensive security through penetration testing, red teaming, and related tools is cost effective. These methods can reduce wasted resources by using an attacker mindset to identify genuinely exploitable weaknesses, allowing security teams to focus on closing the most critical gaps rather than addressing an unprioritized list of CVEs that may never be exploited.
Risk Reduction
Offensive security tools provide unmatched risk reduction as nothing establishes risk as well as proactive probes into the network, its apps, and the defensive measures set up to protect them.
Pen testing and red teaming can uncover:
- Shadow IT – Shadow APIs, Shadow Data, Shadow AI
- CVEs
- Scripting errors and coding flaws
- Misconfigurations
- Weak security controls
- Excessive permissions • Holes in Identity and Access Management (IAM)
- Gaps in employee security awareness
- A propensity to click on phishing emails
- Faulty firewalls
- Detection and response workflow errors
- Weak points in supply chain security
Offensive security is one of the only truly responsible ways to assess and ultimately reduce risk, because it confirms whether weaknesses are exploitable and what level of damage a malicious actor could do if they infiltrate.
Building Resilience
Offensive Security measures identify exploitable weaknesses, allowing security teams to focus on closing the most critical gaps rather than addressing an unprioritized list of CVEs that may never be exploited. It is unwise for any organization with the power to gain more insight into viable attacker tactics to leave this intelligence on the table. As summed up by the World Economic Forum in their Unpacking Cyber Resilience report, “Large-scale data breaches and supply-chain attacks, and the widespread adoption of emerging technologies leads to the rise of cyber resilience as a business enabler.
Getting Buy-In
Understanding the validity of an offensive security posture is the first step. The next challenge is successfully presenting these assertions in the boardroom and securing buy-in. Here are strategies for shaping your presentation:
Tell the Story
Be selective with graphs, metrics, and statistics. Focus on the business narrative and save in-depth cybersecurity presentations for technical audiences. If the “story” doesn’t emphasize bigger business objectives like compliance, resilience, competitive edge, risk reduction, and growth enablement, your C-suite audience won’t engage.
Provide Perspective
Resources will be spent either way — the question is how and at what ultimate cost. Avoiding a slight budget increase in offensive security now could mean doling out a huge investment in operational costs, PR coverups, getting data back online, making possible ransomware payouts, paying compliance fees, and doing all the cleanup that comes after a breach.
Communicate Risk
Position offensive security techniques not as “nice extras” but as essential mitigation strategies that address already high-risk levels. Consider the sophistication and tenacity of today’s threat actors and then consider the result of sticking your head in the sand and just assuming the defenses you have in place are enough.
Overcoming Internal Objections
Even with a strong case, expect pushback. Investing in a complete cybersecurity strategy that includes defensive and offensive security is a newer concept and rifts in the status quo are not always welcomed. Here’s how to overcome the inevitable internal objections to an offensive security plan:
1. “We don’t have the money.” Focus on ultimate value and long-term thinking. If too much budget goes to R&D, for example, how valuable are those findings if they can be stolen and sold? Without solid cyber protections, other investments lose their value.
2.“We don’t have the time or resources.” Again, first couch the problem in the fact that you don’t have the money to gamble on a security breach that could put you under. Then add to that the fact that the right pen testing and red teaming tools will make your teams more efficient and effective, ultimately saving resources. And if you do not have pen testers and red teamers on staff, outsourcing to a third-party provider is an option that can help.
3.“We are sufficiently protected without additional testing.” Don’t let attackers do the testing for you, as their fees are far higher. Offensive security is not a matter of over-examining an already safe environment. It is built on the reality that the “human factor” is still present in 60% of breaches, per the Verizon 2025 DBIR. That means that even the best-laid security plans are still subject to oversight, misconfiguration, scripting errors, and a myriad of other entry points only attackers can find. Unless your organization takes the initiative and finds them first.
How to Build a Culture of Security
Discover practical strategies to embed security into your everyday operations.
Step-by-Step Investment Roadmap
The ultimate goal is to have a healthy, thriving offensive security suite with end-to-end protection; from discovering vulnerabilities to facilitating advanced purple team engagements. However, to make changes lasting, they are going to have to be implemented step-by-step. This investment roadmap lays out what the process can look like for organizations looking to begin where they are.
Conclusion
Attackers are overwhelming defensive cybersecurity measures, and without a full offensive/defensive arsenal, organizations today are sitting ducks to advanced and emerging attacks. A complex digital landscape and even more complex workplace challenges have led to distributed services, environments, and security resources. A lot can fall through the cracks, and without proactive offensive security measures to make sure things are working as intended, companies can be at risk and not even know it.
These factors create unnaturally high risk levels across organizations of all sizes, exacerbated by limited enemy knowledge and incomplete attack surface understanding. As CISOs effectively communicate these realities, offensive security will be recognized for what it is—the essential approach to eliminating security blind spots and meeting attackers on equal footing.
Appendices
Glossary
Defensive Security
Offensive Security
Vulnerability Management
Penetration Testing
Red Teaming
Purple Teaming
Proposals to Require Risk Management Accountability
The Securities and Exchange Commission (SEC) is proposing to require organizations to explicitly detail their policies and procedures for risk management, if any. See the SEC’s Final Rule: Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure.
“The Commission proposed to add 17 CFR 229.106(b) (Regulation S-K “Item 106(b)”) to require registrants to provide more consistent and informative disclosure regarding their cybersecurity risk management and strategy in their annual reports...
Proposed Item 106(b) would require a description of the registrant’s policies and procedures, if any, for the identification and management of cybersecurity threats, including, but not limited to: operational risk (i.e., disruption of business operations); intellectual property theft; fraud; extortion; harm to employees or customers; violation of privacy laws and other litigation and legal risk; and reputational risk.”
This includes, among other things:
- “Whether the registrant has a cybersecurity risk assessment program and if so, a description of the program.”
- “Whether the registrant undertakes activities to prevent, detect, and minimize effects of cybersecurity incidents.”
- “Whether cybersecurity risks are considered as part of the registrant’s business strategy, financial planning, and capital allocation and if so, how.”
Offensive Security Maturity
Checklist Seeing the vision and gaining decision-maker buy-in is step one to completing your security strategy with offensive security. Step two is to give your organization the greatest chance of success. This Offensive Security Maturity Checklist will help you gauge when your team is overdue for the next step:
1. Are you anticipating an audit? Regulatory requirements are the first green flag for offensive security techniques. Standards like PCI DSS, GDPR, NIS2, HIPAA and more either mandate or strongly encourage risk assessment via vulnerability management, pen testing, and red team engagements.
2. Have you had a recent security breach? Two-thirds of those hit by cyberattacks are targeted for attack again. A data breach is the perfect opportunity to dive in with a team of white hats and see what attackers see – and secure it before another attack.
3. Have you merged, acquired, or made recent system changes – including cloud migration? The chances of error during periods of volatility are high. Security mistakes like misconfigurations, oversights, Shadow IT, and more can be especially common during technical transitions. Offensive security testing can make sure everything was deployed correctly and that no security gaps threaten the organization at an already vulnerable time.
4. Have you assessed third-party risk? As host companies are increasingly being required to assume full responsibility for third-party threats, offensive security testing can provide two distinct benefits. First, it can ensure that your company is aware of security gaps in onboarding (access management issues, excessive permissions). Secondly, if applied to your third parties, offensive security testing can reveal hidden external weaknesses of which your company should be aware.
5. Does your business have a strong defensive security posture in place? The goal of offensive security is to test mature security postures at their best. If there are core components of your defensive security posture missing, like DLP, data classification, email security, or automated detection and response, it may be good to fill those holes before moving forward. How few or how many solutions is up to you; the point is to test the solutions, workflows, and processes your organization plans on having in play at the time of an attack.
Offensive Security Bundles & Suites
Explore Fortra's cybersecurity products and compare solutions to discover which bundle or suite is the best fit for your organization.